
I am Juliana Webel
A sustainability advisor and mentor based in Hamburg, working across Europe and Brazil. I hold an MSc in Sustainable Development from HafenCity Universität Hamburg and have been in the sustainability space for the past 15 years. My 10+ years of professional experience span renewable energy, climate research, and consulting for international organisations on corporate and built environment sustainability. My international, cross-sector experience lets me understand and implement sustainability in different contexts. Through strategic systemic thinking, I help organisations gain clarity about why and how sustainability actually matters for their business. I use AI as serious leverage for that work, not decoration around it. How I think about this work Over the past couple of years, I've supported people transitioning into climate and sustainability by sharing real-life experience and guiding them toward clarity and confident action. My path as a mentor has naturally led me to work with women not only in climate and sustainability but across multiple sectors, in Europe and Brazil. Sustainability alone isn't enough. The shifts we're living through won't be solved with better reporting or another framework. They ask for systemic thinking and a different economic logic. That's why I'm building my practice around regenerative economics and leadership: an approach that sees businesses, and the women I mentor, as part of a living system, and that takes seriously what it means to lead in a moment when the rules are being rewritten.
I help small and medium organisations make sustainability mean something in how they actually operate, not just how they report.
Tailored to your sector, your size, and the moment you're in, with AI built into how the work gets done.

What I do
It resonates, and you would like to discuss more in detail?
Just let me know here, and I will get in touch!
Through deep listening, honest conversations, and the right questions, together we find the clarity you need to make the decisions that are yours to make.

Who I am
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Want to keep yourself informed, but are overwhelmed with the noise?
The Monday ECO-nomics is a weekly sustainability and climate intelligence brief that I created for myself to escape the infoflood. So many people liked it that I've made it public.
You can now browse the newspaper-style gallery, then subscribe for free to get the TME in your best email inbox every Monday morning.
The TME is curated by me on the back of 15 years of adventures in sustainability. It is AI-powered, but human-crafted.
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